« With our experience in the field of fair trade, we want to help maintain the traditional knowledge of Moroccan women in the countryside. This desire was confirmed through meetings, exchanges and direct work with different rural women. It became obvious to my husband and me. Founders’ words PURE HERITAGE ESSAOUIRA Sébastien and Nabila LIARD
Our contribution would be to organize adapted and comfortable working conditions for women, to participate in the improvement of the quality of life without transforming their tradition and their authenticity.
To do this, we will contribute to the action of non-profit associations working in the community.
PURE HERITAGE ESSSAOUIRA works hand in hand with women organized in the form of cooperatives.
Respect and solidarity also means fair payment while guaranteeing them a sustainable source of income.
For PURE HERITAGE ESSAOUIRA sustainable development also means the sustainability of the raw material. For each product of our range purchased we will finance the Mohammed VI Foundation for the safeguarding of the Arganeraie to participate in the maintenance of the argan tree and the replanting of argan trees.
Finally, by packaging and promoting products in Morocco, the added value will benefit both the men and women who work there. This is our way of participating in the sustainable structuring of the Argane sector.
We are uncompromising on the quality and the naturalness of our products. We carefully select and control our raw materials in order to guarantee irreproachable and consistent quality.
We have developed control processes throughout our production chain from the raw material to the final product. This control is also performed by analyzes in our laboratory but also in an independent laboratory.
Our oils are certified organic under the Ecocert label by the independent certification body ECOCERT Greenlife.
Our oils meet the new European specifications for organic farming (EC) n ° 834/2007: – 100% vegetable oil from Organic Farming – Without perfume or synthetic dye – Without synthetic preservatives such as parabens or phenoxyethanols – without petrochemicals – Without GMO – Without ionizing treatment – Obtained by non-polluting mechanical processes – Not tested on animals